JUUL LABS' MISSION IS TO IMPACT THE LIVES OF THE WORLD'S ONE BILLION ADULT SMOKERS

WARNING: This product contains nicotine which is a highly addictive substance

As a leader in the category, we are committed to providing an effective nicotine alternative to help adult smokers transition away from cigarettes. Globally we are pioneering technology and programs to prevent underage usage of our products. We are investing £22 million over the next three years dedicated to independent research, youth and parent education and community engagement working with key stakeholders in these fields.  

  1. Our eCommerce platform utilises age verification technology to ensure minors under age 18 are not able to access and purchase our products online. We have a strict 'Challenge 25' policy at the point of purchase and also for delivery.      

  2. We market our products responsibly and follow strict guidelines, directing material exclusively to adult smokers and never to youth audiences. (Please read our Marketing Code.)          

  3. We support effective legislation and regulation to prevent the purchase and use of our products by minors.        

  4. We demand reseller terms in all of our contracts that include monitoring and penalties for noncompliance with underage restrictions.   We encourage all retail partners to employ a 'Challenge 25' policy to ask anyone who appears younger than 25 to prove they are over 18 years of age.        

  5. Our packaging has a nicotine warning label and includes the additional statement “The alternative for adult smokers.”       

  6. Because of the regulated nature of our product, we conduct random compliance checks of independent retail stores using our secret shopping program. 

  7. We do not use models or anyone under the age of 28 in any of our marketing materials.

  8. JUUL strongly discourages any current non-nicotine user from using JUUL or any other nicotine product.

We also recognise that others have expertise in this area. If you have ideas for youth prevention, contact us at youthprevention@juul.co.uk
 
 
 
 


YOUTH PREVENTION

If you don't smoke or vape, don't start.

JUUL Labs was founded by former smokers with the goal of providing a viable alternative to cigarettes for the world’s one billion adult smokers. JUUL Labs is not owned by and is not Big Tobacco.

We want smokers, parents and the general public to have the facts about our mission, our research and products that they need to have informed discussions about JUUL.

WHO IS JUUL LABS?

A JUULpod is the changeable cartridge that contains a salt-based nicotine e-liquid to help satisfy smokers when transitioning away from cigarettes.

JUUL is a closed system vapour product, protecting the contents from being changed or altered.  A closed system means the cartridge is not designed to be opened or refilled (which would be an open system).  

JUULpods come in different flavours.

WHAT IS A JUULPOD?

WHAT IS JUUL?

JUUL is a closed system vapour product not designed to be refillable

JUUL is rechargeable via a USB port

JUUL uses JUULpod cartridges that contain a salt-based nicotine e-liquid to help satisfy smokers when transitioning away from cigarettes

JUUL uses an intelligent heating mechanism that creates an aerosol, and is engineered to minimise combustion

A© 2018 JUUL Labs UK Ltd. All Rights Reserved
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AGE RESTRICTED PRODUCT. NOT FOR SALE TO MINORS.

Warning:
This product contains nicotine which is a highly addictive substance.
JUUL is intended for use by adult smokers. Keep out of reach of children.
Danger. Toxic if swallowed. Very toxic in contact with skin.
If SWALLOWED immediately call a POISON CENTER or doctor/physician.
IF ON SKIN wash with plenty of soap and water.
Protected by issued and/or pending US and international patents

Flavour

JUUL flavours consist of both naturally occurring and artificial flavour ingredients which provide the specific taste profile for each flavour.

Nicotine

Nicotine is a stimulant that comes from the tobacco plant. JUUL flavours include highly purified/USP grade/pharmaceutical grade nicotine. 

Benzoic acid

Benzoic acid is a naturally occurring ingredient, found in tobacco and many foods. When combined with nicotine as part of the JUUL flavour formula, it helps provide cigarette-like satisfaction. 

Propylene glycol and glycerine (30/60mix)

 Percentage of the e-liquid: Approximately  90%

Propylene glycol and glycerine are clear liquids that are used to create a visible vapour, and are commonly used by the medical, beauty and food industries.

JUULpods contain the following:

What is Nicotine?

  • Nicotine is a stimulant that comes from the tobacco plant.
  • Nicotine is not the same as tobacco. 
  • Nicotine is an addictive chemical
  • Nicotine has not been shown to cause cancer